The ecommerce platform built for performance, not compromise.
A lot of work goes into keeping it Simple.
Simplyfi is a serverless ecommerce platform engineered on AWS — delivering enterprise-grade speed and cost efficiency without the Shopify tax.
Request Early AccessWHY SIMPLYFI
Shopify works. Until it doesn't.
Transaction fees that scale against you. Themes that compromise performance. Lock-in that limits your architecture. For ambitious multi-brand merchants, the cost of convenience compounds.
Simplyfi was built because we needed something better — and couldn't find it.
THE PLATFORM
Serverless. Scalable. Yours.
Serverless Architecture
Built on AWS Lambda and DynamoDB — scales to zero, scales to millions. No idle costs.
Sub-50ms Storefronts
Static frontends delivered via CloudFront CDN. Perfect Lighthouse scores by default.
Multi-Brand Native
Manage unlimited storefronts from a single platform instance. Built for groups, not bolt-ons.
Headless & Composable
Your frontend, your stack. Simplyfi is the commerce engine — you choose the experience layer.
No Transaction Fees
Ever. Your revenue is yours. We charge for the platform, not your growth.
AWS-Native Security
IAM, Cognito, KMS — enterprise security primitives, not afterthoughts.
IN PRODUCTION
Already processing real volume.
Simplyfi powers the full ecommerce operations of Zebra Renewables Group — a UK multi-brand fuel and biomass business with over £10M in annual online revenue across 15 storefronts including White Horse Energy, Firewood.co.uk, and Ecoblaze.
This isn't a prototype. It's the infrastructure we built because nothing else met the bar.
INFRASTRUCTURE
AWS-native, from the ground up.
Every component of Simplyfi is designed around AWS primitives. No proprietary abstractions hiding your infrastructure. No vendor lock-in within a lock-in. Clean, auditable, serverless architecture you can see and control.
Join the waitlist.
Simplyfi is currently in private beta. We're onboarding a small number of merchants ahead of our public launch.
Request Access